Vuelca F\u00e1cil\u00ae is the result of the Group\u2019s industrial transformation plan, a company-wide initiative with an investment of 30 million euros over four years.<\/p>\n
The \u201ceasy flip\u201d design makes it more accessible to a greater number of consumers thanks to a simpler and safer opening mechanism.<\/p>\n
Madrid, January 12, 2022 \u2013<\/em> Grupo Calvo has been recognized with the InnovaCci\u00f3n 2022 Award<\/strong> in the Best Food and Beverage Packaging<\/strong> category for Vuelca F\u00e1cil\u00ae,<\/strong> a convenient container that enables 100% of the product to be easily extracted by flipping the can and without the need to use a fork, thereby reducing food waste and facilitating full use and enjoyment of the product.<\/p>\n Through these awards, the Promarca Association, which includes most of the manufacturers of leading brands in food, beverages, and personal care and household products in Spain, aims to promote value creation in the FMCG industry in a range of categories subdivided into \u201cFood and Beverages\u201d and \u201cPersonal Care and Household Products.\u201d<\/p>\n Man\u00e9 Calvo, CEO of Grupo Calvo,<\/strong> reiterated the company\u2019s unwavering commitment to innovation and sustainability. \u201cThis acknowledgment highlights the tremendous effort behind Vuelca F\u00e1cil. The design is the result of an industrial transformation plan in which the company has invested 30 million euros in four years and where every area of the company was involved,\u201d<\/em> he stated.<\/p>\n This packaging\u2019s design embodies one of the most complex challenges in the Group\u2019s history.<\/strong> It required the integral redesign of the production and packaging process, including machinery created specifically to address the technical challenges posed by the new packaging.<\/p>\n The result is more sustainable packaging with a lower impact on the environment owing to the improvement in the production process, which enables, among other things, 35% less impact on climate change<\/strong> than traditional formats. The improved environmentally-centered design is the result of using less metal (it weighs 24% less), a reduction of 15g of oil per can (maintaining the product\u2019s properties and juiciness) and the use of recyclable materials.<\/p>\n This format is also more accessible for a greater number of consumers,<\/strong> thanks to simpler and safer opening<\/strong> afforded by the aluminum lid with a flap that is larger than those found in traditional formats and fitted with slits. This facilitates product accessibility for the elderly and those with limited hand mobility.<\/p>\n This is the fifth implementation of the Promarca InnovaCci\u00f3n Awards. Each year they recognize best business practices in innovation in the FMCG industry with the aim of continuing to promote these practices among Spain\u2019s manufacturing brands. This year, more than 100 candidatures were submitted, of which Promarca bestowed prizes on those that especially stood out because of their ability to boost competitiveness, sustainability, and market development and growth as the result of innovation.<\/p>\n","protected":false},"excerpt":{"rendered":" Vuelca F\u00e1cil\u00ae is the result of the Group\u2019s industrial transformation plan, a company-wide initiative with an investment of 30 million euros over four years. The \u201ceasy flip\u201d design makes it more accessible to a greater number of consumers thanks to a simpler and safer opening mechanism. Madrid, January 12, 2022 \u2013 Grupo Calvo has been […]<\/p>\n","protected":false},"author":1,"featured_media":22546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-22547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n